Skip to main content

Rethink your Risk Management

At Sterling Insurance Group, we offer a broad complement of consultative services and business solutions to help bring you peace of mind.


We’re trusted locally and now globally too.

Through our Worldwide Broker Network partnership, Sterling Insurance Group can help clients all over the word.


Rethink Your Insurance

At Sterling Insurance Group, we offer a new approach to managing the risks of life and business.

Insurance throughout the United States, serving you from Michigan.

Sterling is a one-stop, full-service agency offering robust Personal Insurance, Business Insurance and Employee Benefits services for our clients. We pride ourselves on being able to RETHINK a typical, run-of-the-mill insurance strategy, and use our proprietary Risk Path process instead, which is a diagnostic, holistic approach we take identify areas of risk, drive down premiums and increase profitability for our clients.

Since we opened our doors in 1996, Sterling has been one of the fastest growing independent insurance agencies in the country.  Located in Sterling Heights, Michigan, Sterling Insurance Group has relationships with more than 100 national insurance carriers to provide clients instant access to the most competitive insurance markets in the business.

We believe our clients’ financial security and quality of life deserve the utmost dedication, expert advice and personal attention from a trusted partner. As your insurance advisor, we help you make smart decisions – protecting you from the unexpected and planning for the predictable.

Read About Us
Get Quote
Our Services



Employee Benefits

Risk Management

Featured Testimonial

“Great rates, friendly service with a smile, a name and a face behind the quote – What a concept!”

Marilyn N.


There's more to insurance than the price of the policy

Explore our interactive graphics and learn about your unique risks and the related insurance solutions.
Explore Interactive Graphics
The Latest Articles

Blue Cross Blue Shield Antitrust Settlement

News Regarding BCBS Antitrust Settlement You may have recently heard about or learned of a substantial legal settlement, $2.67 billion dollars,…

March 2021 Personal Lines Newsletter

This newsletter was sent to Sterling Insurance Group clients and friends on Tuesday, March 9th, 2021. Do you want to…

Build, Connect, Learn with Sterling Insurance Group & ABC Greater Michigan Chapter

Build, Connect, Learn with Sterling Insurance Group & ABC Greater Michigan Chapter. Join Sterling Insurance Group and ABC The Greater…