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News: Sterling Insurance Group supports the Greater Michigan Chapter of the Alzheimer’s Association

By June 18, 2018July 24th, 2019News

STERLING HEIGHTS, Mich. – Sterling Insurance Group – a Top 200 Insurance Firm out of 37,000 nationwide – was pleased to support the Greater Michigan Chapter of the Alzheimer’s Association’s 2018 Spring Soiree.

The event brought in a record-breaking amount of donations this year, raising almost $70,000 for the Association. “Having lost both my Father and Grandmother to this horrible disease, this cause is very near and dear to my heart,” said President and Principal of Sterling Insurance Group, Joe Haney.

As the Greater Michigan Chapter’s website states: Spring Soirée is a fun and festive night out with friends that includes snacks, sips and, of course, shopping! Now in its seventh year, proceeds from the event directly support the Alzheimer’s Association’s programs and services. The night also features:

  • Patron tequila tasting sponsored by Lalique
  • Shinola pop-up shop with on-site personalization
  • Shinola Cola Bar
  • “Make it your Own” on-site Shinola personalization (belts, journals)
  • “Made to Measure” services
  • Coravin wine opener demonstration & tasting
  • Fashion animations
  • Gift wrapping station

Read more about the Soiree here.

Sterling Insurance Group received a Thank You from the Alzheimer’s Association for Sterling’s generosity along with Haney’s personal involvement in chairing the event.  The Thank You joins a wall of letters from other organizations Sterling has supported and serves as another wonderful demonstration of how Sterling Cares about our community.

This disease touches so many: If you or anyone you know has questions or concerns about Alzheimer’s disease, please contact the association at or 800.272.3900.

About the The Alzheimer’s Association – Greater Michigan Chapter: The chapter was founded in 1981, and serves 60 counties and more than 180,000 individuals living with Alzheimer’s or another dementia and their families in Michigan. Headquartered in Southfield with regional offices in Flint, Grand Rapids, Marquette, Midland and Traverse City, the GMC is one of over 80 Alzheimer’s Association chapters across the United States. Click here to download our chapter’s most recent Impact Report.



Since its inception in 1996, Sterling has been one of the fastest growing independent insurance agencies in the country. Sterling Insurance Group – which is a Top 200 Firm out of 37,000 nationwide – is your resource for Outsourced Risk Management, Commercial Insurance, Personal Lines Insurance and Employee Benefits. Located in Sterling Heights, Michigan, Sterling Insurance Group has relationships with more than 50 national insurance carriers to provide clients instant access to the most competitive insurance markets in the business.

Sterling has been honored to receive distinguished awards for our sales leadership and customer service. The Detroit Free Press has named Sterling one of the Top Work Places from 2012-2016 and was voted a Crain’s Detroit Cool Place to Work by its employees in 2017.

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Media Contact: Joan Giffels
Title: Marketing Manager
Phone: (586) 685-0137