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Sterling Insurance Group is your trusted independent insurance agency throughout the United States, serving you from Sterling Heights, Michigan.

Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

What Sets us Apart


As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.


Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.


Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.

Rethinking Insurance for over 20 years

In 1996, The Sterling Agency was founded by President and Principal, Joe Haney. Today, as Sterling Insurance Group, the agency is one of the fastest-growing independent insurance agencies in the country. Sterling Insurance Group – which is a Top 150 Firm out of 37,000 nationwide – is a full-service brokerage with 5 offices spanning Michigan, more than 110 employees, and over $400M in projected premiums. Sterling is your resource for enterprise risk management, business insurance, personal insurance, and employee benefits services. Sterling Insurance Group has relationships with more than 100 national insurance carriers to provide clients instant access to the most competitive insurance markets in the business. In addition to being the only Michigan-based member of the Worldwide Broker Network (WBN), Sterling has been honored to receive distinguished awards for sales leadership and customer service, including:

  • MAX Performer Award from MarshBerry (2018)
  • 50 Most Admired Companies Award from The Silicon Review (2018)
  • Top Performing Personal Lines Agency from Hanover (2019)
  • Top 10 Agency in Michigan by Auto-Owners Insurance (2019)
  • Make More Happen Award from Safeco (2018, 2019)
  • Best Practices Agency from Independent Insurance Agents & Brokers of America (2019, 2020)


The Mission

Our mission is to maintain our reputation as an industry leader by embracing the responsibilities of good corporate citizenship and by continuing our efforts to find the most comprehensive, innovative, and cost-effective ways to support our customers. We are dedicated to providing the highest quality service at a competitive premium. In order to sustain Sterling Insurance Group’s highly-skilled customer service and sales teams, we are committed to educating both our employees and our customers in all aspects of risk management and state-of-the-art risk transfer techniques.

Some Bragging Rights

Marshberry MAX Performer Award

2012, 2013, 2014, 2015, 2016 & 2020

Detroit Free Press Top Workplaces Award


Crain’s Detroit Cool Place to Work in Metro Detroit


50 Most Admired Companies of the Year – Silicon Review

Sterling Cares

Giving back is part of the Sterling DNA.We call it Sterling Cares.

Our exceptional service and concern for others doesn’t end at the office. We advocate and encourage our employees to get involved in the community too. In fact, our philosophy on community service is a big part of who we are. What started out as a simple vision to give back has grown into a full-fledged volunteer program called Sterling Cares. We have been blessed to make such a significant contribution, and take great pride in witnessing our direct impact on the lives of others.

Our bi-monthly service projects include
At Sterling Insurance Group, our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers. We offer comprehensive insurance solutions throughout the United States, including Sterling Heights, Michigan.