Sterling Insurance Group is your trusted independent insurance agency throughout the United States, serving you from Sterling Heights, Michigan.

Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

What Sets us Apart


As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.


Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.


Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.

Rethinking Insurance for over 20 years

Incorporated in 1996, The Sterling Agency quickly became, and continues to be one of the fastest growing agencies in the country. Today, as The Sterling Insurance Group, our company has been honored to receive distinguished awards for our sales leadership and customer service. Because we are truly an independent agency, we have the ability of being all things to all people. Whether it’s Personal Home and Auto Insurance, Commercial Insurance, Life or Health Insurance – we have been helping our customers RETHINK their insurance options for over 20 years! Our mix of carriers provides instant access to the most competitive insurance markets in the business.Our mission is to maintain our reputation as an industry leader by embracing the responsibilities of good corporate citizenship and by continuing our efforts to find the most comprehensive, innovative and cost-effective ways to support our customers. We are dedicated to providing the highest quality service at a competitive premium. In order to sustain Sterling Insurance Group’s highly-skilled customer service and sales teams, we are committed to educating both our employees and our customers in all aspects of risk management and state of the art risk transfer techniques.

For our customers, our independence means we represent you and your interests, rather than a single insurance company and its interests. We invite you to navigate our website and see how we can help you RETHINK your insurance options to get the best coverage and competitive rates. – Contact Sterling and let us show you what we can do to make you a customer for life!

Some Bragging Rights

Marshberry MAX Performer Award

2012, 2013, 2014, 2015 & 2016

Detroit Free Press Top Workplaces Award


Crain’s Detroit Cool Place to Work in Metro Detroit


50 Most Admired Companies of the Year – Silicon Review

Sterling Cares

Giving back is part of the Sterling DNA.We call it Sterling Cares.

Our exceptional service and concern for others doesn’t end at the office. We advocate and encourage our employees to get involved in the community too. In fact, our philosophy on community service is a big part of who we are. What started out as a simple vision to give back has grown into a full-fledged volunteer program called Sterling Cares. We have been blessed to make such a significant contribution, and take great pride in witnessing our direct impact on the lives of others.


Our bi-monthly service projects include

Partner Wounded Warriors
Partner United Way
Partner Ronald Mcdonald
Partner Operation Warm
Partner American Diabetes
Partner Gleaners
Partner Make a Wish
Partner MS
Partner Detroit Goodfellows
Partner Volunteers of America
Partner Forgotten Harvest
At Sterling Insurance Group, our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers. We offer comprehensive insurance solutions throughout the United States, including Sterling Heights, Michigan.